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Safety and Ingredients


Safety is Our Number One Priority

Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies.

Ingredient Choice

Every ingredient in our products is rigorously reviewed by scientific experts before being selected. Our final formulations are then tested and reviewed to ensure they are safe and work effectively. Once our products are in-store we continually monitor consumers’ experiences, as well as the latest scientific research.

All our products and ingredients meet the regulatory requirements in every country in which they are sold, and we often exceed those requirements.

On top of this, we look to meet consumers’ highest expectations and we understand that as parents, you may have some questions about the ingredients used in baby products. So we’ve compiled a list of some frequently asked questions about ingredients.

Frequently Asked Questions

Do you use formaldehyde in any of your baby products?

  • The products in the JOHNSON’S® Baby range do not contain formaldehyde or formaldehyde-releasing preservatives. As of the end of 2013, formaldehyde-releasing preservatives have been removed from our baby products globally.

Do you use MIT in any of your baby products?

  • Methylisothiazolinone (MIT) is a preservative found in many consumer and household products. None of the products in our JOHNSON’S® Baby range contain MIT.

Do you use phthalates in any of your baby products?

  • Phthalates are used in cosmetic products for a number of reasons including to help fragrances last longer and make nail products resistant to chipping. None of the products in the JOHNSON’S® Baby range contain phthalates. On a worldwide basis our baby products are now free from phthalates.

Do you use 1,4 dioxane in any of your baby products?

  • Shampoos and cleansers often contain trace, or very tiny levels of a compound known as 1,4 dioxane. This compound is a by-product of the process that makes cleansers mild and non-irritating. 1,4 dioxane is also found naturally in some foods. The levels of trace 1,4-dioxane in our baby products have been reduced to what is currently the lowest reliably measurable level, well below established safe levels.

Do you use SLS in any of your baby products?

  • Sodium lauryl sulphate (SLS) is an ingredient used in some cosmetics products to allow liquid to foam. Although it has an excellent safe history record with more than 70 years of use in personal care products, our JOHNSON’S® Baby products do not use SLS as an ingredient. As you will see from our packs, instead we use Sodium Laureth Sulfate (SLES) which helps provide a better balance of foam and mildness.

Do you test any of your products on animals?

  • Johnson & Johnson Family of Consumer Companies does not test cosmetic products or ingredients on animals. The only exception would be in those cases where testing is required by law or government regulations and in this case, alternative in-vitro testing methods are actively sought. We can therefore confirm definitively that no animal testing is performed on any of our products.

Do you use Quaternium-15 in your baby products?

  • Quaternium-15 is a formaldehyde releasing preservative and we no longer use formaldehyde releasing preservatives in our baby products globally.

If you have any further questions, please contact us via [email protected] or sharecall 0860 410032.

For more information on ingredients used in personal care products, please visit the website below